Market Research Analysts and Marketing Specialists · SOC 13-1161
Market Research Analysts and Marketing Specialists Salary in the Hill Country Region of Texas nonmetropolitan area
Source: BLS OEWS, May 2025Hill Country Region of Texas nonmetropolitan area
Figures describe the Hill Country Region of Texas nonmetropolitan area, a BLS-defined region outside metropolitan areas — not a single city or town.
Market Research Analysts and Marketing Specialists in the Hill Country Region of Texas nonmetropolitan area earned a median of $57,650 per year ($27.72 per hour) as of the May 2025 BLS OEWS estimates. Pay ranged from $36,070 at the 10th percentile to $104,560 at the 90th. BLS estimates 370 people work in this occupation in the area.
Pay distribution
Half of Market Research Analysts and Marketing Specialists in the Hill Country Region of Texas nonmetropolitan area earn more than $57,650 per year, half earn less; the middle half earn between $41,030 and $79,990.
| Wage | 10th | 25th | Median | 75th | 90th |
|---|---|---|---|---|---|
| Annual | $36,070 | $41,030 | $57,650 | $79,990 | $104,560 |
| Hourly | $17.34 | $19.73 | $27.72 | $38.46 | $50.27 |
A percentile is a cut point: 25% of workers in this occupation and area earn less than the 25th-percentile wage. The median is the 50th percentile — half earn less, half earn more.
How this area compares
- Hill Country Region of Texas nonmetropolitan area$57,650 median for Hill Country Region of Texas nonmetropolitan area; middle half earns $41,030 to $79,990
- Texasstate$72,520 median for Texas; middle half earns $52,060 to $98,320
- United Statesnational$78,760 median for United States; middle half earns $58,350 to $108,310
Bars span the 25th–75th percentile (the middle half of workers); the tick marks the median.
The median here is −21% vs Texas overall and −27% vs the U.S. median for this occupation.
Other metro areas in Texas
Metro areas in the same state with published May 2025 medians for market research analysts and marketing specialists, highest first. Areas without published estimates are not listed.
- Hill Country Region of Texas nonmetropolitan areathis page$57,650 median for Hill Country Region of Texas nonmetropolitan area; middle half earns $41,030 to $79,990
- $80,460 median for Austin metro area; middle half earns $60,560 to $104,280
- $75,240 median for Dallas metro area; middle half earns $59,240 to $102,490
- $72,550 median for Midland metro area; middle half earns $47,940 to $97,000
- $67,370 median for Houston metro area; middle half earns $47,840 to $93,070
- $65,950 median for San Antonio metro area; middle half earns $49,850 to $95,040
- $61,620 median for College Station metro area; middle half earns $46,690 to $77,170
Bars span the 25th–75th percentile (the middle half of workers); the tick marks the median.
Keep exploring
Other occupations in the same SOC group with published medians here, largest employment first:
Highest-paying metro areas for market research analysts and marketing specialistss · Highest-paying occupations in Hill Country Region of Texas nonmetropolitan area
About this estimate
These figures are survey estimates from the BLS Occupational Employment and Wage Statistics program — modeled from employer reports collected over three years and benchmarked to May 2025. They describe what employers in this area currently pay across all industries, not what any individual worker will be offered.
Employment counts wage-and-salary jobs in the occupation (self-employed workers are excluded). Estimates carry sampling error; percentile wages are rounded by BLS. Some values are suppressed by BLS for confidentiality or quality — suppressed values appear here as “not published”, never as zero. Read the full methodology.
About this data. Estimates are from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics program, May 2025 release, retrieved from bls.gov/oes/tables.htm on July 24, 2026. OEWS estimates describe metropolitan/nonmetropolitan areas and states — not city limits — and are not designed for year-over-year comparisons. See BLS methodology, our plain-English methodology, and sources. CitySalaryData is independent and not affiliated with BLS.