Pay distribution $60,680 10th $82,510 25th $170,560 75th $211,140 90th
Half of Market Research Analysts and Marketing Specialists in the San Francisco metro area earn more than $123,250 per year, half earn less; the middle half earn between $82,510 and $170,560.
Wage percentiles (BLS OEWS) Wage 10th 25th Median 75th 90th Annual $60,680 $82,510 $123,250 $170,560 $211,140 Hourly $29.17 $39.67 $59.25 $82.00 $101.51
A percentile is a cut point: 25% of workers in this occupation and area earn less than the 25th-percentile wage. The median is the 50th percentile — half earn less, half earn more.
How this area compares San Francisco metro areathis metro area
$123,250 median for San Francisco metro area; middle half earns $82,510 to $170,560
$94,700 median for California; middle half earns $65,290 to $134,630
$78,760 median for United States; middle half earns $58,350 to $108,310
Bars span the 25th–75th percentile (the middle half of workers); the tick marks the median.
The median here is +30% vs California overall and +56% vs the U.S. median for this occupation.
Where this metro sits nationally $25,620 $64,400 $103,180 $141,960 Arecibo, PR — $25,620 Ponce, PR — $27,240 Mayaguez, PR — $30,000 San Juan-Bayamon-Caguas, PR — $41,200 Kahului-Wailuku, HI — $42,220 Parkersburg-Vienna, WV — $46,020 Laredo, TX — $47,220 Brownsville-Harlingen, TX — $47,320 Dothan, AL — $47,790 Wichita Falls, TX — $47,840 Beckley, WV — $48,060 McAllen-Edinburg-Mission, TX — $48,350 Texarkana, TX-AR — $48,510 San Angelo, TX — $48,530 Hattiesburg, MS — $48,570 Gadsden, AL — $48,670 Weirton-Steubenville, WV-OH — $50,040 Cape Girardeau, MO-IL — $50,340 Charleston, WV — $50,490 El Paso, TX — $50,680 Johnstown, PA — $50,770 Jonesboro, AR — $50,900 Hot Springs, AR — $50,950 Lake Charles, LA — $51,080 Lake Havasu City-Kingman, AZ — $51,560 Hammond, LA — $51,620 Monroe, LA — $51,740 Tyler, TX — $51,920 Florence-Muscle Shoals, AL — $51,940 Grand Island, NE — $51,980 Gettysburg, PA — $52,370 Beaumont-Port Arthur, TX — $52,530 Lubbock, TX — $52,820 Shreveport-Bossier City, LA — $53,050 Tuscaloosa, AL — $53,090 Alexandria, LA — $53,560 Owensboro, KY — $53,950 Muncie, IN — $54,440 Anniston-Oxford, AL — $54,570 Morgantown, WV — $54,660 Gulfport-Biloxi, MS — $54,820 Sumter, SC — $54,980 Joplin, MO-KS — $55,050 Twin Falls, ID — $55,090 Bay City, MI — $55,220 Wheeling, WV-OH — $55,510 Idaho Falls, ID — $55,550 Huntington-Ashland, WV-KY-OH — $55,700 Warner Robins, GA — $55,800 Corpus Christi, TX — $55,980 Kankakee, IL — $56,110 Sioux City, IA-NE-SD — $56,230 Waco, TX — $56,310 Odessa, TX — $56,330 Brunswick-St. Simons, GA — $56,350 Decatur, AL — $56,450 Mansfield, OH — $56,550 Lafayette, LA — $56,660 Fairbanks-College, AK — $56,920 Daphne-Fairhope-Foley, AL — $57,000 Aguadilla, PR — $57,020 Springfield, MO — $57,280 Fayetteville, NC — $57,730 Jackson, TN — $57,790 Myrtle Beach-Conway-North Myrtle Beach, SC — $57,840 Yuma, AZ — $57,950 Clarksville, TN-KY — $58,020 St. George, UT — $58,310 Muskegon-Norton Shores, MI — $58,400 Elmira, NY — $58,410 St. Joseph, MO-KS — $58,530 Albany, GA — $58,550 Lincoln, NE — $58,750 Johnson City, TN — $58,760 Jacksonville, NC — $58,800 Longview, TX — $58,840 Saginaw, MI — $58,870 Fort Smith, AR-OK — $58,970 Abilene, TX — $58,980 Killeen-Temple, TX — $58,990 Sebring, FL — $59,020 Ogden, UT — $59,140 Huntsville, AL — $59,230 Houma-Bayou Cane-Thibodaux, LA — $59,260 Florence, SC — $59,280 Farmington, NM — $59,400 Traverse City, MI — $59,460 Michigan City-La Porte, IN — $59,500 Enid, OK — $59,510 Coeur d'Alene, ID — $59,520 Tucson, AZ — $59,540 Auburn-Opelika, AL — $59,650 Canton-Massillon, OH — $59,660 Baton Rouge, LA — $59,680 Homosassa Springs, FL — $59,690 Watertown-Fort Drum, NY — $59,700 Youngstown-Warren, OH — $59,700 Evansville, IN — $59,770 Sherman-Denison, TX — $59,950 Casper, WY — $59,990 Flint, MI — $59,990 Sandusky, OH — $60,110 Bowling Green, KY — $60,200 Carson City, NV — $60,250 Lewiston, ID-WA — $60,270 Jackson, MS — $60,310 Lynchburg, VA — $60,310 Mobile, AL — $60,340 Great Falls, MT — $60,440 Scranton--Wilkes-Barre, PA — $60,440 Macon-Bibb County, GA — $60,510 Flagstaff, AZ — $60,530 Grand Forks, ND-MN — $60,530 El Centro, CA — $60,540 Santa Fe, NM — $60,560 Erie, PA — $60,700 Paducah, KY-IL — $60,720 Victoria, TX — $60,760 Ocala, FL — $60,820 Sebastian-Vero Beach-West Vero Corridor, FL — $60,880 Augusta-Richmond County, GA-SC — $60,920 Prescott Valley-Prescott, AZ — $61,010 State College, PA — $61,050 Ames, IA — $61,100 Manhattan, KS — $61,100 Springfield, OH — $61,210 Montgomery, AL — $61,240 Williamsport, PA — $61,260 Minot, ND — $61,310 Amarillo, TX — $61,380 Logan, UT-ID — $61,540 Lima, OH — $61,560 Cleveland, TN — $61,580 College Station-Bryan, TX — $61,620 Dubuque, IA — $61,660 Fargo, ND-MN — $61,680 Sierra Vista-Douglas, AZ — $61,690 Rapid City, SD — $61,700 Fort Wayne, IN — $61,730 Altoona, PA — $61,740 Lebanon, PA — $61,770 Rockford, IL — $61,810 Kalamazoo-Portage, MI — $61,820 La Crosse-Onalaska, WI-MN — $61,930 Harrisonburg, VA — $61,950 Eau Claire, WI — $61,990 Salisbury, MD — $61,990 Albuquerque, NM — $62,040 Bloomington, IN — $62,130 Crestview-Fort Walton Beach-Destin, FL — $62,180 Birmingham, AL — $62,190 Omaha, NE-IA — $62,280 Fond du Lac, WI — $62,370 Boise City, ID — $62,380 Bismarck, ND — $62,400 Morristown, TN — $62,410 Albany, OR — $62,440 Pocatello, ID — $62,440 Kokomo, IN — $62,450 Jefferson City, MO — $62,460 Janesville-Beloit, WI — $62,480 Lawton, OK — $62,590 Norwich-New London-Willimantic, CT — $62,700 Kingston, NY — $62,710 Blacksburg-Christiansburg-Radford, VA — $62,790 Little Rock-North Little Rock-Conway, AR — $62,790 Fresno, CA — $62,880 Knoxville, TN — $62,890 Toledo, OH — $62,950 Provo-Orem-Lehi, UT — $62,960 Urban Honolulu, HI — $62,990 Reading, PA — $63,040 Green Bay, WI — $63,050 Oshkosh-Neenah, WI — $63,060 Rome, GA — $63,060 Walla Walla, WA — $63,120 Tulsa, OK — $63,130 Oklahoma City, OK — $63,160 Pittsburgh, PA — $63,190 Louisville/Jefferson County, KY-IN — $63,280 Duluth, MN-WI — $63,380 Pensacola-Ferry Pass-Brent, FL — $63,400 Las Cruces, NM — $63,450 Punta Gorda, FL — $63,450 Bellingham, WA — $63,570 Cheyenne, WY — $63,590 Bangor, ME — $63,600 Cedar Rapids, IA — $63,630 Grand Junction, CO — $63,640 Terre Haute, IN — $63,710 Asheville, NC — $63,760 Iowa City, IA — $63,790 Wichita, KS — $63,890 Sheboygan, WI — $63,990 South Bend-Mishawaka, IN-MI — $64,000 Waterloo-Cedar Falls, IA — $64,000 Pinehurst-Southern Pines, NC — $64,080 Dayton-Kettering-Beavercreek, OH — $64,100 Lafayette-West Lafayette, IN — $64,120 Salem, OR — $64,160 Roanoke, VA — $64,340 Elizabethtown, KY — $64,460 Hagerstown-Martinsburg, MD-WV — $64,470 Monroe, MI — $64,500 Eugene-Springfield, OR — $64,520 Gainesville, GA — $64,570 Medford, OR — $64,580 Salt Lake City-Murray, UT — $64,670 Lansing-East Lansing, MI — $64,690 Corvallis, OR — $64,700 Columbia, MO — $64,720 Lancaster, PA — $64,790 Valdosta, GA — $64,840 Grand Rapids-Wyoming-Kentwood, MI — $64,880 Yakima, WA — $64,900 Goldsboro, NC — $64,940 Vineland, NJ — $64,990 Panama City-Panama City Beach, FL — $65,000 Tallahassee, FL — $65,000 York-Hanover, PA — $65,020 Wausau, WI — $65,060 Springfield, IL — $65,090 Appleton, WI — $65,110 Cape Coral-Fort Myers, FL — $65,180 Indianapolis-Carmel-Greenwood, IN — $65,200 Elkhart-Goshen, IN — $65,240 Lexington-Fayette, KY — $65,280 Topeka, KS — $65,340 Missoula, MT — $65,350 Yuba City, CA — $65,410 Kingsport-Bristol, TN-VA — $65,420 Jackson, MI — $65,510 Dover, DE — $65,520 Grants Pass, OR — $65,590 New Orleans-Metairie, LA — $65,590 Merced, CA — $65,640 Charleston-North Charleston, SC — $65,650 Athens-Clarke County, GA — $65,810 Helena, MT — $65,820 Champaign-Urbana, IL — $65,840 Chambersburg, PA — $65,900 San Antonio-New Braunfels, TX — $65,950 Bozeman, MT — $65,990 Akron, OH — $66,000 Sioux Falls, SD-MN — $66,060 Ann Arbor, MI — $66,210 Reno, NV — $66,260 Binghamton, NY — $66,330 Visalia, CA — $66,330 Columbus, IN — $66,390 Chattanooga, TN-GA — $66,460 San Luis Obispo-Paso Robles, CA — $66,660 Lewiston-Auburn, ME — $66,820 Winchester, VA-WV — $66,920 Deltona-Daytona Beach-Ormond Beach, FL — $67,020 Lawrence, KS — $67,060 Houston-Pasadena-The Woodlands, TX — $67,370 Billings, MT — $67,380 Allentown-Bethlehem-Easton, PA-NJ — $67,740 Madison, WI — $67,990 Columbus, GA-AL — $68,080 Decatur, IL — $68,080 Redding, CA — $68,140 Columbia, SC — $68,600 Mount Vernon-Anacortes, WA — $68,710 Anchorage, AK — $68,720 Rocky Mount, NC — $68,730 Wenatchee-East Wenatchee, WA — $69,160 Wilmington, NC — $69,480 Virginia Beach-Chesapeake-Norfolk, VA-NC — $69,560 Staunton-Stuarts Draft, VA — $69,660 Atlantic City-Hammonton, NJ — $69,780 Riverside-San Bernardino-Ontario, CA — $69,840 Bakersfield-Delano, CA — $69,910 Pueblo, CO — $69,990 Utica-Rome, NY — $70,170 Battle Creek, MI — $70,380 Spokane-Spokane Valley, WA — $70,390 Salinas, CA — $70,440 Manchester-Nashua, NH — $70,570 Racine-Mount Pleasant, WI — $70,660 Kenosha, WI — $70,690 Hanford-Corcoran, CA — $70,720 Chico, CA — $70,820 Savannah, GA — $70,860 Gainesville, FL — $70,920 Longview-Kelso, WA — $71,120 Port St. Lucie, FL — $71,310 Hilton Head Island-Bluffton-Port Royal, SC — $71,330 Cleveland, OH — $71,350 Midland, MI — $71,490 Harrisburg-Carlisle, PA — $71,500 Davenport-Moline-Rock Island, IA-IL — $71,590 Memphis, TN-MS-AR — $71,600 Modesto, CA — $71,600 Greenville-Anderson-Greer, SC — $71,910 Charlottesville, VA — $72,010 Waterbury-Shelton, CT — $72,070 Amherst Town-Northampton, MA — $72,550 Midland, TX — $72,550 Glens Falls, NY — $72,580 Kansas City, MO-KS — $72,580 Orlando-Kissimmee-Sanford, FL — $72,860 Wildwood-The Villages, FL — $72,890 St. Cloud, MN — $73,000 Mankato, MN — $73,020 North Port-Bradenton-Sarasota, FL — $73,260 Greenville, NC — $73,300 Lexington Park, MD — $73,320 Winston-Salem, NC — $73,320 Palm Bay-Melbourne-Titusville, FL — $73,350 Portland-South Portland, ME — $73,420 Vallejo, CA — $73,470 Stockton-Lodi, CA — $73,650 Milwaukee-Waukesha, WI — $73,880 Greensboro-High Point, NC — $74,060 St. Louis, MO-IL — $74,130 Fort Collins-Loveland, CO — $74,240 Spartanburg, SC — $74,510 Phoenix-Mesa-Chandler, AZ — $74,590 Baltimore-Columbia-Towson, MD — $74,620 Las Vegas-Henderson-North Las Vegas, NV — $74,670 Burlington-South Burlington, VT — $74,690 New Haven, CT — $74,790 Tampa-St. Petersburg-Clearwater, FL — $75,210 Dallas-Fort Worth-Arlington, TX — $75,240 Naples-Marco Island, FL — $75,280 Hickory-Lenoir-Morganton, NC — $75,450 Niles, MI — $75,470 Cincinnati, OH-KY-IN — $75,750 Pittsfield, MA — $75,940 Buffalo-Cheektowaga, NY — $75,990 Albany-Schenectady-Troy, NY — $76,140 Bremerton-Silverdale-Port Orchard, WA — $76,220 Kiryas Joel-Poughkeepsie-Newburgh, NY — $76,300 Kennewick-Richland, WA — $76,540 Des Moines-West Des Moines, IA — $76,580 Lakeland-Winter Haven, FL — $76,630 Jacksonville, FL — $76,740 Columbus, OH — $77,010 Detroit-Warren-Dearborn, MI — $77,100 Syracuse, NY — $77,110 Rochester, NY — $77,170 Bend, OR — $77,240 Nashville-Davidson--Murfreesboro--Franklin, TN — $77,240 Burlington, NC — $77,860 Hartford-West Hartford-East Hartford, CT — $78,220 Sacramento-Roseville-Folsom, CA — $78,630 Peoria, IL — $78,700 Ithaca, NY — $78,810 Santa Rosa-Petaluma, CA — $78,810 Santa Cruz-Watsonville, CA — $78,880 Raleigh-Cary, NC — $78,980 Miami-Fort Lauderdale-West Palm Beach, FL — $78,990 Atlanta-Sandy Springs-Roswell, GA — $79,030 Dalton, GA — $79,040 Barnstable Town, MA — $79,150 Philadelphia-Camden-Wilmington, PA-NJ-DE-MD — $79,420 San Diego-Chula Vista-Carlsbad, CA — $79,440 Santa Maria-Santa Barbara, CA — $79,710 Olympia-Lacey-Tumwater, WA — $79,910 Oxnard-Thousand Oaks-Ventura, CA — $80,100 Chicago-Naperville-Elgin, IL-IN — $80,400 Austin-Round Rock-San Marcos, TX — $80,460 Bridgeport-Stamford-Danbury, CT — $81,030 Napa, CA — $81,440 Richmond, VA — $81,660 Trenton-Princeton, NJ — $82,110 Charlotte-Concord-Gastonia, NC-SC — $82,930 Los Angeles-Long Beach-Anaheim, CA — $82,990 Fayetteville-Springdale-Rogers, AR — $83,000 Rochester, MN — $83,030 Providence-Warwick, RI-MA — $83,960 Portland-Vancouver-Hillsboro, OR-WA — $85,350 Greeley, CO — $85,830 Springfield, MA — $85,970 Washington-Arlington-Alexandria, DC-VA-MD-WV — $87,160 Colorado Springs, CO — $90,210 Worcester, MA — $90,300 Durham-Chapel Hill, NC — $93,110 Boulder, CO — $97,600 Minneapolis-St. Paul-Bloomington, MN-WI — $97,910 Denver-Aurora-Centennial, CO — $99,040 New York-Newark-Jersey City, NY-NJ — $100,520 Seattle-Tacoma-Bellevue, WA — $102,170 Boston-Cambridge-Newton, MA-NH — $102,390 San Francisco-Oakland-Fremont, CA — $123,250 San Jose-Sunnyvale-Santa Clara, CA — $141,960 San Francisco metro area Each dot is one metro area with a published median — hover any dot for the name and figure. Metros without published estimates are not drawn.
The San Francisco metro area has the 2nd-highest published median for this occupation among the 388 metro areas where BLS publishes it. Higher medians often track higher living costs — this is a pay comparison, not a ranking of where the job is “best”.
Other metro areas in California Metro areas in the same state with published May 2025 medians for market research analysts and marketing specialists, highest first. Areas without published estimates are not listed.
San Francisco metro areathis page
$123,250 median for San Francisco metro area; middle half earns $82,510 to $170,560
$141,960 median for San Jose metro area; middle half earns $97,510 to $212,330
$82,990 median for Los Angeles metro area; middle half earns $64,060 to $120,960
$81,440 median for Napa metro area; middle half earns $62,850 to $100,800
$80,100 median for Oxnard metro area; middle half earns $62,410 to $109,730
$79,710 median for Santa Maria metro area; middle half earns $60,700 to $107,630
$79,440 median for San Diego metro area; middle half earns $57,660 to $116,160
Bars span the 25th–75th percentile (the middle half of workers); the tick marks the median.
About this estimate These figures are survey estimates from the BLS Occupational Employment and Wage Statistics program — modeled from employer reports collected over three years and benchmarked to May 2025. They describe what employers in this area currently pay across all industries, not what any individual worker will be offered.
Employment counts wage-and-salary jobs in the occupation (self-employed workers are excluded). Estimates carry sampling error; percentile wages are rounded by BLS. Some values are suppressed by BLS for confidentiality or quality — suppressed values appear here as “not published”, never as zero. Read the full methodology .