Marketing Managers · SOC 11-2021

Marketing Manager Salary in the Rochester Metro Area

Source: BLS OEWS, May 2025Rochester, NY metro area

Figures describe the Rochester, NY metropolitan statistical area as defined by BLS/OMB — the whole multi-county metro region, not Rochester city limits.

Median annual wage$149,440
Median hourly wage$71.85

Marketing Managers in the Rochester, NY metro area earned a median of $149,440 per year ($71.85 per hour) as of the May 2025 BLS OEWS estimates. Pay ranged from $83,990 at the 10th percentile to $265,570 at the 90th. BLS estimates 1,470 people work in this occupation in the area.

Pay distribution

Half of Marketing Managers in the Rochester metro area earn more than $149,440 per year, half earn less; the middle half earn between $112,890 and $189,280.

Wage percentiles (BLS OEWS)
Wage10th25thMedian75th90th
Annual$83,990$112,890$149,440$189,280$265,570
Hourly$40.38$54.27$71.85$91.00$127.68

A percentile is a cut point: 25% of workers in this occupation and area earn less than the 25th-percentile wage. The median is the 50th percentile — half earn less, half earn more.

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How this area compares

  • Rochester metro areathis metro area
    $149,440 median for Rochester metro area; middle half earns $112,890 to $189,280
  • New Yorkstate (NY)
    $181,200 median for New York; middle half earns $140,140 to $233,730
  • $166,790 median for United States; middle half earns $123,020 to $216,410

Bars span the 25th–75th percentile (the middle half of workers); the tick marks the median.

The median here is −18% vs New York overall and −10% vs the U.S. median for this occupation.

Compare with other areas

Where this metro sits nationally

$80,200$130,590$180,980$231,370Morgantown, WV — $80,200Santa Fe, NM — $88,390Hot Springs, AR — $92,100Fort Smith, AR-OK — $93,990Cape Girardeau, MO-IL — $94,750Tuscaloosa, AL — $96,520Lebanon, PA — $97,940Montgomery, AL — $99,040Dothan, AL — $99,440Victoria, TX — $99,440Texarkana, TX-AR — $99,790Sandusky, OH — $101,700Muncie, IN — $102,640Jackson, MS — $103,280Corvallis, OR — $104,500Gulfport-Biloxi, MS — $104,990Little Rock-North Little Rock-Conway, AR — $105,050Mansfield, OH — $105,150Las Vegas-Henderson-North Las Vegas, NV — $106,090Auburn-Opelika, AL — $106,300Champaign-Urbana, IL — $106,340Huntington-Ashland, WV-KY-OH — $106,640Daphne-Fairhope-Foley, AL — $107,340Mobile, AL — $107,380Bowling Green, KY — $107,440Lincoln, NE — $107,980Williamsport, PA — $108,260Wichita Falls, TX — $108,620Abilene, TX — $109,100Kahului-Wailuku, HI — $110,050Springfield, OH — $111,110Canton-Massillon, OH — $112,040Laredo, TX — $112,680Jonesboro, AR — $112,820Omaha, NE-IA — $112,870Brownsville-Harlingen, TX — $113,220Fond du Lac, WI — $113,350McAllen-Edinburg-Mission, TX — $113,360Clarksville, TN-KY — $113,520Johnstown, PA — $113,580Baton Rouge, LA — $113,800Gainesville, FL — $114,150El Paso, TX — $114,160Youngstown-Warren, OH — $114,560Cleveland, TN — $114,570Waterloo-Cedar Falls, IA — $114,940Port St. Lucie, FL — $114,990Coeur d'Alene, ID — $115,470Ocala, FL — $115,550Reno, NV — $116,340Tallahassee, FL — $116,460Lafayette-West Lafayette, IN — $117,150Dayton-Kettering-Beavercreek, OH — $117,250Sebastian-Vero Beach-West Vero Corridor, FL — $117,560Salisbury, MD — $117,690Urban Honolulu, HI — $118,180Homosassa Springs, FL — $118,270Jefferson City, MO — $118,540Lubbock, TX — $118,550Anchorage, AK — $118,770Iowa City, IA — $118,850Amarillo, TX — $119,140Albuquerque, NM — $119,180Flagstaff, AZ — $119,300Sioux City, IA-NE-SD — $119,410Blacksburg-Christiansburg-Radford, VA — $119,420Columbia, MO — $119,520Johnson City, TN — $119,630Altoona, PA — $119,670Erie, PA — $120,090Springfield, MO — $120,310Punta Gorda, FL — $120,400Medford, OR — $120,760Bozeman, MT — $120,960Prescott Valley-Prescott, AZ — $121,000Longview-Kelso, WA — $121,030Kankakee, IL — $121,310Joplin, MO-KS — $121,580College Station-Bryan, TX — $121,780Flint, MI — $121,830Jackson, TN — $121,910Shreveport-Bossier City, LA — $121,980Corpus Christi, TX — $121,990Killeen-Temple, TX — $122,220Lima, OH — $122,260Grand Forks, ND-MN — $122,390Pensacola-Ferry Pass-Brent, FL — $122,540State College, PA — $122,660Lafayette, LA — $122,780Hagerstown-Martinsburg, MD-WV — $123,210St. Joseph, MO-KS — $123,480Owensboro, KY — $124,040Muskegon-Norton Shores, MI — $124,070Chattanooga, TN-GA — $124,360Longview, TX — $124,360Rockford, IL — $124,440Hilton Head Island-Bluffton-Port Royal, SC — $124,800Ogden, UT — $124,810Lancaster, PA — $124,850Slidell-Mandeville-Covington, LA — $124,930Toledo, OH — $124,940Panama City-Panama City Beach, FL — $124,960South Bend-Mishawaka, IN-MI — $125,850Deltona-Daytona Beach-Ormond Beach, FL — $125,880Lewiston-Auburn, ME — $126,140Bangor, ME — $126,570New Orleans-Metairie, LA — $126,740Fargo, ND-MN — $126,790Waco, TX — $126,880Lansing-East Lansing, MI — $126,890Scranton--Wilkes-Barre, PA — $127,000Lexington-Fayette, KY — $127,040Dubuque, IA — $127,280Eau Claire, WI — $127,330Kingston, NY — $127,400Yuma, AZ — $127,570Pittsburgh, PA — $127,590Evansville, IN — $127,800Reading, PA — $127,920North Port-Bradenton-Sarasota, FL — $128,320Appleton, WI — $128,360Decatur, AL — $128,500Harrisburg-Carlisle, PA — $128,830San Angelo, TX — $128,830Wenatchee-East Wenatchee, WA — $128,880Grand Rapids-Wyoming-Kentwood, MI — $128,900Cape Coral-Fort Myers, FL — $128,980Morristown, TN — $129,010Cleveland, OH — $129,300Decatur, IL — $129,310Albany, OR — $129,490Beaumont-Port Arthur, TX — $129,500Tucson, AZ — $129,570Albany, GA — $129,880Yuba City, CA — $130,000Birmingham, AL — $130,160Janesville-Beloit, WI — $130,190Tyler, TX — $130,200La Crosse-Onalaska, WI-MN — $130,230Oklahoma City, OK — $130,510Racine-Mount Pleasant, WI — $130,610Milwaukee-Waukesha, WI — $130,700York-Hanover, PA — $130,870Saginaw, MI — $131,020Knoxville, TN — $131,040Tulsa, OK — $131,120Athens-Clarke County, GA — $131,280Kalamazoo-Portage, MI — $131,500San Antonio-New Braunfels, TX — $131,800Akron, OH — $131,810Logan, UT-ID — $131,990Ames, IA — $132,050Memphis, TN-MS-AR — $132,540Phoenix-Mesa-Chandler, AZ — $132,580Salem, OR — $132,770Eugene-Springfield, OR — $133,010Green Bay, WI — $133,210Elizabethtown, KY — $133,220Cedar Rapids, IA — $133,330Odessa, TX — $133,420Sumter, SC — $133,720Lakeland-Winter Haven, FL — $133,900Columbus, OH — $134,420St. Cloud, MN — $134,650Lexington Park, MD — $134,910Huntsville, AL — $134,990Des Moines-West Des Moines, IA — $135,140Chambersburg, PA — $135,160Hanford-Corcoran, CA — $135,200Nashville-Davidson--Murfreesboro--Franklin, TN — $135,370Portland-South Portland, ME — $135,380Idaho Falls, ID — $135,560Macon-Bibb County, GA — $135,820Gainesville, GA — $135,840Miami-Fort Lauderdale-West Palm Beach, FL — $135,870Carson City, NV — $136,110Kingsport-Bristol, TN-VA — $136,240Louisville/Jefferson County, KY-IN — $136,350Sheboygan, WI — $136,460Columbia, SC — $136,930Kennewick-Richland, WA — $137,430Traverse City, MI — $137,590St. Louis, MO-IL — $137,900Indianapolis-Carmel-Greenwood, IN — $137,980Madison, WI — $138,270Charleston-North Charleston, SC — $138,790Naples-Marco Island, FL — $138,980Oshkosh-Neenah, WI — $138,990Sherman-Denison, TX — $139,040Kansas City, MO-KS — $139,240Elkhart-Goshen, IN — $139,520Missoula, MT — $139,630Bloomington, IN — $139,800Chico, CA — $139,830Salt Lake City-Murray, UT — $139,830Winchester, VA-WV — $139,900Fresno, CA — $139,990Spartanburg, SC — $139,990Visalia, CA — $140,040Baltimore-Columbia-Towson, MD — $140,180Fort Wayne, IN — $140,270Battle Creek, MI — $140,680Fayetteville, NC — $140,730Ann Arbor, MI — $141,000Wausau, WI — $141,150Davenport-Moline-Rock Island, IA-IL — $141,300Harrisonburg, VA — $141,430Springfield, IL — $141,530Elmira, NY — $141,720St. George, UT — $141,800Duluth, MN-WI — $142,080Bend, OR — $142,640Savannah, GA — $142,710Atlantic City-Hammonton, NJ — $143,200Orlando-Kissimmee-Sanford, FL — $143,220Bellingham, WA — $143,450Myrtle Beach-Conway-North Myrtle Beach, SC — $143,450Utica-Rome, NY — $143,660Buffalo-Cheektowaga, NY — $144,390Kenosha, WI — $144,840Columbus, GA-AL — $145,120Cincinnati, OH-KY-IN — $145,770Spokane-Spokane Valley, WA — $145,960Augusta-Richmond County, GA-SC — $146,720Wildwood-The Villages, FL — $147,180Sioux Falls, SD-MN — $147,550Rome, GA — $148,160Greenville-Anderson-Greer, SC — $148,480Lawrence, KS — $148,550Pinehurst-Southern Pines, NC — $148,630Merced, CA — $148,670Detroit-Warren-Dearborn, MI — $149,310Rochester, NY — $149,440Midland, TX — $149,510Bakersfield-Delano, CA — $149,960Binghamton, NY — $150,020Grand Junction, CO — $150,190Wichita, KS — $150,210Asheville, NC — $150,610Hickory-Lenoir-Morganton, NC — $151,190Waterbury-Shelton, CT — $151,740Manhattan, KS — $151,780Greensboro-High Point, NC — $151,880Houston-Pasadena-The Woodlands, TX — $153,030Albany-Schenectady-Troy, NY — $153,580Stockton-Lodi, CA — $153,830Wilmington, NC — $153,860Allentown-Bethlehem-Easton, PA-NJ — $153,930Florence, SC — $154,620Helena, MT — $154,770Glens Falls, NY — $154,960Crestview-Fort Walton Beach-Destin, FL — $155,080Greenville, NC — $155,280Virginia Beach-Chesapeake-Norfolk, VA-NC — $155,300Mankato, MN — $155,360Syracuse, NY — $155,360Peoria, IL — $155,400Dallas-Fort Worth-Arlington, TX — $155,460Mount Vernon-Anacortes, WA — $155,520Salinas, CA — $155,940Kiryas Joel-Poughkeepsie-Newburgh, NY — $156,780Jacksonville, FL — $156,950Barnstable Town, MA — $157,490Riverside-San Bernardino-Ontario, CA — $157,670Provo-Orem-Lehi, UT — $158,630Jackson, MI — $159,090Norwich-New London-Willimantic, CT — $159,250Lynchburg, VA — $159,490Niles, MI — $159,810Boise City, ID — $159,930Tampa-St. Petersburg-Clearwater, FL — $159,990San Luis Obispo-Paso Robles, CA — $160,490Modesto, CA — $160,520Winston-Salem, NC — $160,570Bremerton-Silverdale-Port Orchard, WA — $160,770Amherst Town-Northampton, MA — $161,020Vallejo, CA — $161,560Palm Bay-Melbourne-Titusville, FL — $161,630Santa Rosa-Petaluma, CA — $161,720Redding, CA — $161,910Dalton, GA — $162,010New Haven, CT — $162,190Rocky Mount, NC — $162,220Yakima, WA — $162,340Manchester-Nashua, NH — $162,850Hartford-West Hartford-East Hartford, CT — $163,210Atlanta-Sandy Springs-Roswell, GA — $163,500Napa, CA — $163,870Sacramento-Roseville-Folsom, CA — $164,270Burlington, NC — $164,770Austin-Round Rock-San Marcos, TX — $164,920Roanoke, VA — $165,000Chicago-Naperville-Elgin, IL-IN — $165,340Charlottesville, VA — $165,980Charlotte-Concord-Gastonia, NC-SC — $166,200Philadelphia-Camden-Wilmington, PA-NJ-DE-MD — $166,310Columbus, IN — $166,610Olympia-Lacey-Tumwater, WA — $166,790Ithaca, NY — $167,480Raleigh-Cary, NC — $167,640Santa Cruz-Watsonville, CA — $168,980Bridgeport-Stamford-Danbury, CT — $169,240Oxnard-Thousand Oaks-Ventura, CA — $169,540Santa Maria-Santa Barbara, CA — $170,920Pittsfield, MA — $171,620Los Angeles-Long Beach-Anaheim, CA — $171,900Colorado Springs, CO — $172,210Portland-Vancouver-Hillsboro, OR-WA — $172,610Minneapolis-St. Paul-Bloomington, MN-WI — $173,040Richmond, VA — $174,130San Diego-Chula Vista-Carlsbad, CA — $174,840Durham-Chapel Hill, NC — $175,160Fayetteville-Springdale-Rogers, AR — $175,260Rochester, MN — $175,280Seattle-Tacoma-Bellevue, WA — $175,850Great Falls, MT — $177,930Springfield, MA — $181,070Washington-Arlington-Alexandria, DC-VA-MD-WV — $181,260Denver-Aurora-Centennial, CO — $182,470Dover, DE — $182,640Cheyenne, WY — $183,540Fort Collins-Loveland, CO — $189,690Greeley, CO — $190,410New York-Newark-Jersey City, NY-NJ — $192,840Worcester, MA — $199,280Boulder, CO — $199,570Topeka, KS — $205,310Trenton-Princeton, NJ — $208,440Billings, MT — $212,760Boston-Cambridge-Newton, MA-NH — $213,910San Francisco-Oakland-Fremont, CA — $220,480San Jose-Sunnyvale-Santa Clara, CA — $231,370

Each dot is one metro area with a published median — hover any dot for the name and figure. Metros without published estimates are not drawn.

The Rochester metro area has the 100th-highest published median for this occupation among the 332 metro areas where BLS publishes it. Higher medians often track higher living costs — this is a pay comparison, not a ranking of where the job is “best”.

Other metro areas in New York

Metro areas in the same state with published May 2025 medians for marketing managers, highest first. Areas without published estimates are not listed.

  • Rochester metro areathis page
    $149,440 median for Rochester metro area; middle half earns $112,890 to $189,280
  • $192,840 median for New York metro area; middle half earns $156,020 to $246,000
  • $167,480 median for Ithaca metro area; middle half earns $121,740 to $211,060
  • $156,780 median for Kiryas Joel metro area; middle half earns $116,730 to $207,060
  • $155,360 median for Syracuse metro area; middle half earns $116,680 to $194,730
  • $154,960 median for Glens Falls metro area; middle half earns $107,030 to $202,950
  • $153,580 median for Albany metro area; middle half earns $109,300 to $200,120

Bars span the 25th–75th percentile (the middle half of workers); the tick marks the median.

Keep exploring

Other occupations in the same SOC group with published medians here, largest employment first:

Highest-paying metro areas for marketing managers · Highest-paying occupations in Rochester Metro

About this estimate

These figures are survey estimates from the BLS Occupational Employment and Wage Statistics program — modeled from employer reports collected over three years and benchmarked to May 2025. They describe what employers in this area currently pay across all industries, not what any individual worker will be offered.

Employment counts wage-and-salary jobs in the occupation (self-employed workers are excluded). Estimates carry sampling error; percentile wages are rounded by BLS. Some values are suppressed by BLS for confidentiality or quality — suppressed values appear here as “not published”, never as zero. Read the full methodology.

About this data. Estimates are from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics program, May 2025 release, retrieved from bls.gov/oes/tables.htm on July 24, 2026. OEWS estimates describe metropolitan/nonmetropolitan areas and states — not city limits — and are not designed for year-over-year comparisons. See BLS methodology, our plain-English methodology, and sources. CitySalaryData is independent and not affiliated with BLS.