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Tour and Travel Guides · SOC 39-7010

Tour and Travel Guides Salary in the San Francisco Metro Area

Source: BLS OEWS, May 2025San Francisco-Oakland-Fremont, CA metro area

Figures describe the San Francisco-Oakland-Fremont, CA metropolitan statistical area as defined by BLS/OMB — the whole multi-county metro region, not San Francisco city limits.

Median annual wage$52,480
Median hourly wage$25.23

Tour and Travel Guides in the San Francisco-Oakland-Fremont, CA metro area earned a median of $52,480 per year ($25.23 per hour) as of the May 2025 BLS OEWS estimates. Pay ranged from $38,330 at the 10th percentile to $77,090 at the 90th. BLS estimates 970 people work in this occupation in the area.

Pay distribution

Half of Tour and Travel Guides in the San Francisco metro area earn more than $52,480 per year, half earn less; the middle half earn between $44,740 and $60,150.

Wage percentiles (BLS OEWS)
Wage10th25thMedian75th90th
Annual$38,330$44,740$52,480$60,150$77,090
Hourly$18.43$21.51$25.23$28.92$37.06

A percentile is a cut point: 25% of workers in this occupation and area earn less than the 25th-percentile wage. The median is the 50th percentile — half earn less, half earn more.

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How this area compares

  • San Francisco metro areathis metro area
    $52,480
  • Californiastate (CA)
    $46,000
  • United Statesnational
    $38,120

Bars span the 25th–75th percentile (the middle half of workers); the tick marks the median.

The median here is +14% vs California overall and +38% vs the U.S. median for this occupation.

Compare with other areas

Where this metro sits nationally

$22,490$36,203$49,917$63,630Des Moines-West Des Moines, IA — $22,490Gulfport-Biloxi, MS — $23,000McAllen-Edinburg-Mission, TX — $24,220Wheeling, WV-OH — $24,960Oklahoma City, OK — $26,000Mobile, AL — $26,450Terre Haute, IN — $27,490Sandusky, OH — $28,070Corpus Christi, TX — $28,520San Juan-Bayamon-Caguas, PR — $28,790San Antonio-New Braunfels, TX — $29,190Green Bay, WI — $29,780Harrisburg-Carlisle, PA — $29,900Eau Claire, WI — $30,010South Bend-Mishawaka, IN-MI — $30,030Chattanooga, TN-GA — $30,120Milwaukee-Waukesha, WI — $30,160Scranton--Wilkes-Barre, PA — $30,160Columbia, SC — $30,320Staunton-Stuarts Draft, VA — $30,610Cleveland, OH — $30,620Roanoke, VA — $30,720Toledo, OH — $30,720Ocala, FL — $30,860Little Rock-North Little Rock-Conway, AR — $30,970Waco, TX — $31,080Lancaster, PA — $31,100Madison, WI — $31,170Dayton-Kettering-Beavercreek, OH — $31,180Indianapolis-Carmel-Greenwood, IN — $31,200Pittsburgh, PA — $31,250Fort Wayne, IN — $31,280Baton Rouge, LA — $31,350Huntsville, AL — $31,660Davenport-Moline-Rock Island, IA-IL — $31,960St. Louis, MO-IL — $31,980Winston-Salem, NC — $32,140Springfield, MA — $32,150Atlantic City-Hammonton, NJ — $32,220Wilmington, NC — $32,600Greensboro-High Point, NC — $32,690Palm Bay-Melbourne-Titusville, FL — $32,710Omaha, NE-IA — $32,720Utica-Rome, NY — $32,720Cincinnati, OH-KY-IN — $32,800Montgomery, AL — $32,820Gettysburg, PA — $32,910Lynchburg, VA — $33,120Raleigh-Cary, NC — $33,210Dallas-Fort Worth-Arlington, TX — $33,340Kansas City, MO-KS — $33,340Charlotte-Concord-Gastonia, NC-SC — $33,400Eugene-Springfield, OR — $33,510Duluth, MN-WI — $33,700Kingsport-Bristol, TN-VA — $33,930Lafayette, LA — $33,940Kalamazoo-Portage, MI — $34,020Hartford-West Hartford-East Hartford, CT — $34,220Pittsfield, MA — $34,280Philadelphia-Camden-Wilmington, PA-NJ-DE-MD — $34,290Springfield, MO — $34,300Durham-Chapel Hill, NC — $34,370Birmingham, AL — $34,410Austin-Round Rock-San Marcos, TX — $34,420New Haven, CT — $34,530Greenville-Anderson-Greer, SC — $34,540Allentown-Bethlehem-Easton, PA-NJ — $34,630Knoxville, TN — $34,700Tulsa, OK — $35,040Ann Arbor, MI — $35,090Grand Rapids-Wyoming-Kentwood, MI — $35,090Winchester, VA-WV — $35,090Lexington-Fayette, KY — $35,160Charlottesville, VA — $35,250Albuquerque, NM — $35,360Detroit-Warren-Dearborn, MI — $35,370Cape Coral-Fort Myers, FL — $35,420Charleston-North Charleston, SC — $35,430Rapid City, SD — $35,490New Orleans-Metairie, LA — $35,770Houston-Pasadena-The Woodlands, TX — $35,990Worcester, MA — $35,990Memphis, TN-MS-AR — $36,100Sioux Falls, SD-MN — $36,120Virginia Beach-Chesapeake-Norfolk, VA-NC — $36,400Naples-Marco Island, FL — $36,430Bakersfield-Delano, CA — $36,440Reno, NV — $36,480Savannah, GA — $36,860Chicago-Naperville-Elgin, IL-IN — $36,870Columbus, OH — $37,030Colorado Springs, CO — $37,080Ogden, UT — $37,080Nashville-Davidson--Murfreesboro--Franklin, TN — $37,110Salt Lake City-Murray, UT — $37,140Tampa-St. Petersburg-Clearwater, FL — $37,200Greeley, CO — $37,220Richmond, VA — $37,350Fayetteville-Springdale-Rogers, AR — $37,420Baltimore-Columbia-Towson, MD — $37,440Albany-Schenectady-Troy, NY — $37,650Louisville/Jefferson County, KY-IN — $37,800Boise City, ID — $37,960Flagstaff, AZ — $37,980Bend, OR — $38,070Brownsville-Harlingen, TX — $38,090Provo-Orem-Lehi, UT — $38,270Providence-Warwick, RI-MA — $38,310Boston-Cambridge-Newton, MA-NH — $38,440Asheville, NC — $38,450Kiryas Joel-Poughkeepsie-Newburgh, NY — $38,580Olympia-Lacey-Tumwater, WA — $38,580Fairbanks-College, AK — $38,730Barnstable Town, MA — $38,880Lakeland-Winter Haven, FL — $38,960Santa Fe, NM — $39,100Monroe, LA — $39,260Portland-Vancouver-Hillsboro, OR-WA — $39,260St. George, UT — $39,260Prescott Valley-Prescott, AZ — $39,360Las Vegas-Henderson-North Las Vegas, NV — $39,520Minneapolis-St. Paul-Bloomington, MN-WI — $39,650Rochester, NY — $39,940Buffalo-Cheektowaga, NY — $40,220Bowling Green, KY — $40,330San Diego-Chula Vista-Carlsbad, CA — $40,450Kingston, NY — $40,760Augusta-Richmond County, GA-SC — $40,800Fresno, CA — $40,980Springfield, IL — $41,660Riverside-San Bernardino-Ontario, CA — $41,770Visalia, CA — $41,870Grand Junction, CO — $42,050Bridgeport-Stamford-Danbury, CT — $42,490Slidell-Mandeville-Covington, LA — $42,530Jacksonville, FL — $42,870Los Angeles-Long Beach-Anaheim, CA — $42,870Napa, CA — $43,280Denver-Aurora-Centennial, CO — $43,370North Port-Bradenton-Sarasota, FL — $43,650Santa Maria-Santa Barbara, CA — $43,670Miami-Fort Lauderdale-West Palm Beach, FL — $43,800Urban Honolulu, HI — $43,860Santa Cruz-Watsonville, CA — $44,270Anchorage, AK — $44,400Fort Collins-Loveland, CO — $44,830Burlington-South Burlington, VT — $45,020Helena, MT — $45,140New York-Newark-Jersey City, NY-NJ — $45,610Santa Rosa-Petaluma, CA — $45,620Salinas, CA — $46,130Washington-Arlington-Alexandria, DC-VA-MD-WV — $46,130Wenatchee-East Wenatchee, WA — $46,920Portland-South Portland, ME — $47,070Oxnard-Thousand Oaks-Ventura, CA — $47,170Sacramento-Roseville-Folsom, CA — $47,740Bozeman, MT — $49,080Kahului-Wailuku, HI — $49,430Orlando-Kissimmee-Sanford, FL — $49,540Topeka, KS — $49,780Atlanta-Sandy Springs-Roswell, GA — $50,320Casper, WY — $51,120San Francisco-Oakland-Fremont, CA — $52,480San Luis Obispo-Paso Robles, CA — $54,550Bremerton-Silverdale-Port Orchard, WA — $55,870San Jose-Sunnyvale-Santa Clara, CA — $59,330Seattle-Tacoma-Bellevue, WA — $63,630

Each dot is one metro area with a published median — hover any dot for the name and figure. Metros without published estimates are not drawn.

The San Francisco metro area has the 5th-highest published median for this occupation among the 167 metro areas where BLS publishes it. Higher medians often track higher living costs — this is a pay comparison, not a ranking of where the job is “best”.

Other metro areas in California

Metro areas in the same state with published May 2025 medians for tour and travel guides, highest first. Areas without published estimates are not listed.

  • San Francisco metro areathis page
    $52,480
  • San Jose metro area
    $59,330
  • San Luis Obispo metro area
    $54,550
  • Sacramento metro area
    $47,740
  • Oxnard metro area
    $47,170
  • Salinas metro area
    $46,130
  • Santa Rosa metro area
    $45,620

Bars span the 25th–75th percentile (the middle half of workers); the tick marks the median.

Keep exploring

Other occupations in the same SOC group with published medians here, largest employment first:

Childcare Workers$44,540Exercise Trainers and Group Fitness Instructors$61,000Recreation Workers$46,290Amusement and Recreation Attendants$40,140Manicurists and Pedicurists$41,600Animal Caretakers$43,640

Highest-paying metro areas for tour and travel guidess · Highest-paying occupations in San Francisco Metro

About this estimate

These figures are survey estimates from the BLS Occupational Employment and Wage Statistics program — modeled from employer reports collected over three years and benchmarked to May 2025. They describe what employers in this area currently pay across all industries, not what any individual worker will be offered.

Employment counts wage-and-salary jobs in the occupation (self-employed workers are excluded). Estimates carry sampling error; percentile wages are rounded by BLS. Some values are suppressed by BLS for confidentiality or quality — suppressed values appear here as “not published”, never as zero. Read the full methodology.

About this data. Estimates are from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics program, May 2025 release, retrieved from bls.gov/oes/tables.htm on July 24, 2026. OEWS estimates describe metropolitan/nonmetropolitan areas and states — not city limits — and are not designed for year-over-year comparisons. See BLS methodology, our plain-English methodology, and sources. CitySalaryData is independent and not affiliated with BLS.